# **Exciting Career Opportunity: Brand Assistant (Marketing) – Atlantis, Cape Town**

 

Are you passionate about marketing and eager to build a career in brand management? Our client is looking for a **dynamic, ambitious, and analytical individual** to join their **Marketing Team** as a **Brand Assistant** in **Atlantis, Cape Town**. This is an excellent opportunity for a **marketing graduate** or early-career professional to gain hands-on experience in a **fast-paced FMCG environment**.  

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## **Job Title:** Brand Assistant  

📍 **Location:** Atlantis, Cape Town 7349  

📢 **Department:** Marketing  

👤 **Reports To:** Marketing Manager  

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## **Key Responsibilities**  

### **1. Market Research, Analysis & Reporting**  

✔️ Analyze **brand performance**, **market share trends**, and **consumer insights**.  

✔️ Gather **industry and competitor intelligence** to guide marketing strategies.  

✔️ Provide actionable insights based on **shopper behavior and category trends**.  

✔️ Collect and interpret data from **marketing campaigns**, recommending improvements.  

### **2. Campaign Management**  

✔️ Support the development and execution of **below-the-line (BTL) marketing initiatives**.  

✔️ Oversee the design of **in-store point-of-sale (POS) materials** with the Marketing Manager.  

✔️ Collaborate with **internal teams and external agencies** for successful campaign delivery.  

✔️ Manage and track **in-store sampling plans** and promotional schedules.  

✔️ Provide **quantitative and qualitative feedback** on campaign performance.  

✔️ Conduct **post-campaign analysis** and recommend data-driven improvements.  

### **3. Digital Marketing**  

✔️ **Monitor and analyze** engagement across **social media and digital platforms**.  

✔️ Compile and review **digital performance reports**, providing actionable recommendations.  

### **4. General Marketing Support**  

✔️ Provide **administrative support** to the Marketing Manager.  

✔️ Engage with **agencies and stakeholders** to ensure brand consistency.  

✔️ Assist in **developing brand plans** aligned with the overall **marketing strategy**.  

✔️ Support **internal communications and brand visual management**.  

✔️ Maintain a **brand history repository** to track marketing evolution.  

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## **Qualifications & Experience**  

✅ **Minimum Requirements:**  

🎓 **Bachelor’s degree** in Marketing or related field.  

📊 Education in **statistics, analytics, or data interpretation**.  

📈 Strong **reporting and analytical skills**.  

💻 Proficiency in **Microsoft Excel** and project management.  

✅ **Advantageous (Preferred):**  

🎓 **Postgraduate degree** in Marketing or a related field.  

📅 **1-2 years' experience** in an FMCG environment.  

📊 Strong skills in **Microsoft PowerPoint**.  

📱 Experience with **digital marketing tools and platforms**.  

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## **Key Competencies & Skills**  

🔹 Strong **numerical and analytical abilities**.  

🔹 Ability to **interpret data and make strategic decisions**.  

🔹 **Excellent communication skills** (written & verbal).  

🔹 Strong **attention to detail** and **problem-solving abilities**.  

🔹 **Self-driven, confident, and resilient** in a high-pressure environment.  

🔹 Passionate about **brand management and career growth**.  

🔹 Ability to **collaborate cross-functionally** with different teams.  

🔹 Adaptability to **fast-paced, dynamic work environments**.  

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## **Why Join This Team?**  

🔹 Work in a **thriving FMCG marketing environment**.  

🔹 Gain hands-on experience in **brand management and market analysis**.  

🔹 Collaborate with **industry experts and leading brands**.  

🔹 Be part of an **ambitious, innovation-driven marketing team**.  

📩 **Ready to take your marketing career to the next level?**  

📧 **Apply now by sending your CV to:** **recruitment@optential.co.za**  

🚀 **Don’t miss this exciting opportunity – Apply Today!** 🚀  

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